http://www.e-flux.com/journal/the-truth-of-art/

“Already a long time ago modern artists practiced a revolt against the identities which were imposed on them by others—by society, the state, schools, parents. They affirmed the right of sovereign self-identification. They defied expectations related to the social role of art, artistic professionalism, and aesthetic quality. But they also undermined the national and cultural identities that were ascribed to them. Modern art understood itself as a search for the “true self.” Here the question is not whether the true self is real or merely a metaphysical fiction. The question of identity is not a question of truth but a question of power: Who has the power over my own identity—I myself or society? And, more generally: Who exercises control and sovereignty over the social taxonomy, the social mechanisms of identification—state institutions or I myself? The struggle against my own public persona and nominal identity in the name of my sovereign persona or sovereign identity also has a public, political dimension because it is directed against the dominating mechanisms of identification—the dominating social taxonomy, with all its divisions and hierarchies. Later, these artists mostly gave up the search for the hidden, true self. Rather, they began to use their nominal identities as ready-mades—and to organize a complicated play with them. But this strategy still presupposes a disidentification from nominal, socially codified identities—with the goal of artistically reappropriating, transforming, and manipulating them. The politics of modern and contemporary art is the politics of nonidentity. Art says to its spectator: I am not what you think I am (in stark contrast to: I am what I am). The desire for nonidentity is, actually, a genuinely human desire—animals accept their identity but human animals do not. It is in this sense that we can speak about the paradigmatic, representative function of art and artist.

The traditional museum system is ambivalent in relation to the desire for nonidentity. On the one hand, the museum offers to the artist a chance to transcend his or her own time, with all its taxonomies and nominal identities. The museum promises to carry the artist’s work into the future. However, the museum betrays this promise at the same moment it fulfills it. The artist’s work is carried into the future—but the nominal identity of the artist becomes reimposed on his or her work. In the museum catalogue we still read the artist’s name, date and place of birth, nationality, and so forth. (That is why modern art wanted to destroy the museum.)”