“Already a long time ago modern artists practiced a revolt against the identities which were imposed on them by others—by society, the state, schools, parents. They affirmed the right of sovereign self-identification. They defied expectations related to the social role of art, artistic professionalism, and aesthetic quality. But they also undermined the national and cultural identities that were ascribed to them. Modern art understood itself as a search for the “true self.” Here the question is not whether the true self is real or merely a metaphysical fiction. The question of identity is not a question of truth but a question of power: Who has the power over my own identity—I myself or society? And, more generally: Who exercises control and sovereignty over the social taxonomy, the social mechanisms of identification—state institutions or I myself? The struggle against my own public persona and nominal identity in the name of my sovereign persona or sovereign identity also has a public, political dimension because it is directed against the dominating mechanisms of identification—the dominating social taxonomy, with all its divisions and hierarchies. Later, these artists mostly gave up the search for the hidden, true self. Rather, they began to use their nominal identities as ready-mades—and to organize a complicated play with them. But this strategy still presupposes a disidentification from nominal, socially codified identities—with the goal of artistically reappropriating, transforming, and manipulating them. The politics of modern and contemporary art is the politics of nonidentity. Art says to its spectator: I am not what you think I am (in stark contrast to: I am what I am). The desire for nonidentity is, actually, a genuinely human desire—animals accept their identity but human animals do not. It is in this sense that we can speak about the paradigmatic, representative function of art and artist.
The traditional museum system is ambivalent in relation to the desire for nonidentity. On the one hand, the museum offers to the artist a chance to transcend his or her own time, with all its taxonomies and nominal identities. The museum promises to carry the artist’s work into the future. However, the museum betrays this promise at the same moment it fulfills it. The artist’s work is carried into the future—but the nominal identity of the artist becomes reimposed on his or her work. In the museum catalogue we still read the artist’s name, date and place of birth, nationality, and so forth. (That is why modern art wanted to destroy the museum.)”
“Ultimately, much like it’s not an artist’s job to make us feel good about ourselves, it’s not a critic’s, either. Of course, that’s where criticism tends to get into trouble. It might point out that what a large number of people might enjoy is actually complete crap, given certain criteria. Reactions to that kind of criticism do not tend to be kind. A critic will simply have to live with being called all kinds of things – much like an artist.”
“The professional always makes the right moves, knows the right thing to say, the right name to check. Controlled and measured, the professional never fucks the wrong person or drinks too much at the party. They never weep at the opening, never lay in bed for days too depressed, sick, broken to move. They say about the professional, “so easy to work with” or “so exacting but brilliant.” The professional takes advantage from every encounter, employs every new acquaintance as a contact, always hits the deadline. When asked about their work, they know what to say, a few lines of explanation sprinkled with enough filigreed intrigue to allude to abysses of research, the mysteries of making. They answer emails in minutes. Their PowerPoints are super crisp. Look at their website, so clean, so modern, so very pro.
You don’t feel like any of these things.
You are hungry, tired, overworked. You drank too much at the party and then slept with the wrong person, and then the really wrong person. You missed the deadline, it just thrushed past with a whoosh. Hustlers around you disappear into wealth and fame. Your dealer tells you to make more with red, those red ones are really selling. Maybe, she says, you make only the red ones for a while? Your student skips class to go to an art fair. The most pressing collectors are the ones holding your student loans. They keep calling, you wish you could trade them a drawing. It can take days to answer the simplest email. Your website, if it exists, is in shambles.
You wander. You doubt. You change styles, media, cities. You experiment, you fail. Again. And again.”
“The key for all of this is who is in the driver’s seat. If you’re happy with being a passenger and with having to change vehicles usually the moment you’ve become a bit comfortable, then stick with Silicon Valley’s boom-and-bust cycle. If that’s not what you want, going back to blogging is likely to give you a lot more agency. If you want to change your blog it’s you doing it, not some people who decide for you that starting tomorrow you will just see things differently, sorted now by what makes best sense for advertizers or shareholders.”