On trends

http://cphmag.com/on-trends/

“It is easy finding an audience when what you are doing already is being given a lot of attention. But it is a lot harder – and a lot more challenging – to try to find an audience when that’s not the case, even when the photography in question lives up to the highest standards. That’s a tough spot to be in. But I think it’s the only spot that in the long run is worth anything. This is especially true given that there are in fact ways to get the work seen after all. It might “only” require a bit more work, or different, maybe even unorthodox, approaches.”